I looked up the water bottle company, Fiji Water to examine their design. Their philosophy is their water company is the finest water, artesian water from the earth. Their whole process in making the water is done by an artesian well method. I decided to lookup what this method is. The mean demographic of this company is mostly targeted at the rich I believe, because it seems like its fancy water. Most of the celebrities on the website support the company and this company actually offers door to door delivery of their product. They actually have several subscription plans for their door delivery for anyone to choose. The water bottle design overall, is very elegant with a illusion background of the water bottle. The font and typographical elements of the design stand well together, because it goes well with the overall theme of the company.
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